Wednesday, July 27, 2011

"The Search for The Big Idea:

To solve a specific communications problem
with words and images that catch people's eyes,
penetrate their minds, warm their hearts,
and cause them to act. The ethos of my life
has been the most passionate belief
that creativity can solve almost any problem.
The Big Idea, the defeat of habit by originality,
overcomes everything."

George Lois

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