Sunday, October 16, 2011

Penny Stock & Pretty Penny...the Stories.

So it's only recently that I have started posting our POP studio fashion pursuits on bonfirebeachkids. For so long, it was everything outside of our studio stuff, but I do spend most of my time building fashion brands, and half the building process is creating some good buzz. So consider this the first collective blog post on bonfirebeachkids for Penny Stock Trademark, and let's get some good buzz brewing with some conceptual history on Penny Stock and the launch of Pretty Penny for Spring '12. No need to go into great detail as the seasonal concept stories and books themselves are as fun to produce as the collections. So without further adieu...

This is what's in the stores right now - Autumn '11 "The Ranch"



You can see the entire look book here, and you can buy it online at Black Bird & Need Supply Co, among other great boutiques and nationally at Bloomingdales and Urban Outfitters. If you're in Australia, find us at General Pants, or in Canada we're at Holt Renfrew and in Japan, we're at United Arrows. Selectism just did a little write up on Autumn, and they said it best - "What sets [Penny Stock] apart is their dedication to quality at a reasonable price. Yes...you can shop without fear of offending your wallet." This was the reason we gave this brand birth, accessibility!

We're launching our women's collection called Pretty Penny along with the next Penny Stock collection for Spring '12 entitled "Coast to Coast"...



And this past Spring '11, we presented "The Enlisted Penny"


NMRKT.com did a little film on Spring '12 "Enlisted Penny" collection...

Penny Stock from NMRKT on Vimeo.


And we were honored to get some press on The Reference Council, The New York Times Style Magazine and the cover of WWD. The best part about this cover - it was a complete surprise. Here's the entire Spring '11 look book.

And another jump into the future is our Deep Diving adventure for Summer '12 entitled "Under Water"...


Costa was rocking Summer's Deep Diver mesh cap when I got back from the surf last weekend...he gets first pick of everything...

And if you're in New York this week, come down to the Rusty Knot Tuesday evening from 6 'till 8pm for some 99 cent beers and some more story telling. Penny Stock was born during the recession so we're still cocktailing the cheap and cheerful way...

And before I sign off, here's the Summer '11 collection entitled "Summer School" in which Michael (our lead designer for Penny Stock) and I were featured in Nylon Guys for a pretty cool piece on the origins of the brand. And you have to check out our recession busting first collection for Autumn '10. At the time, we were only doing a few shirts and pants including the Penny Oxford, but you can see the look book here. We were honored to get President Obama and the Kennedy Brothers to rock a few pieces from this first collection...

Finally, check out our website - pennystocktrademark.com and like us on facebook. Thanks and hope to see you in NY.

1 comment:

  1. I read your post. it was amazing.Your thought process is wonderful.

    http://www.stockprofessors.com/

    ReplyDelete